Mini 2011 Super Bowl Commercial - Cram it in the Boot

In this 2011 Super Bowl Commercial for the MINI Countryman, they ask the game show contestant if he has ever crammed it in the boot before.

Here are 2 Versions:

30 Second Super Bowl Commercial:

60 Second Extended Version:

Comments

[Monroe]

people seem pretty split on this one and not even on whether it is good or bad adversiting. some find it really offensive. i didn't notice that but maybe it was because every other ad on the game was way offensive.
they posted the mini countryman ad on youtube and asking to vote. seems like thats best way to tell them what you think.
(i voted thumbs up)
http://www.youtube.com/watch?v=bDnVE58Z9VA

[BackBones]

No laughs from me on this one. But I did not find it offensive or anything.
Mini Countryman is getting a lot of attention though, Times Square in NYC has a new billboard that has to be some kind of record for biggest ever. Night shots are really eye-popping
http://blog.cincinnatimini.com/2011/02/mini-countryman-in-times-square/

[DinoJR]

saw that mini countryman times square billboard too. standing under the car and looking up is a trip. cool ad.