GoDaddy is trying to get their superbowl ads approved for this year, here are the first two concepts which have been rejected by Fox:
One rejected concept featured two of our celebrity Go Daddy Girls, in seemingly adjacent stalls in the Minneapolis-St. Paul airport restroom. Both are wearing tennis shoes with pink socks. There's a bit of toe tapping and other signals. Eventually both girls rise up over the top to acknowledge each other, only to find that in the stall between them is a rather surprised and delighted Booth Coleman, who just happens to be wearing the same tennis shoes with pink socks. I'll let you imagine the dialog from there. Booth is the older gentleman who appeared in our 2005 (the actor with oxygen mask), 2006 (the network censor) and 2007 (just a fun loving guy) commercials.
The other rejected creative was a parody of a famous scene involving Marilyn Monroe in "The Seven Year Itch." The Go Daddy Girl dressed in a white sleeveless skirt has her dress blow up in the air when she stands over what appears to be a street air grate. A closer inspection by the camera reveals a snickering Booth Coleman hidden under the grate, holding a huge fan.
It will be interesting to see what they finally come up with this year. Unfortunatly they are are only submitting story borads for consideration at first, so the odds of seeing these rejects this year is slim to none. My guess is they will release the story boards sometime soon, afterall the PR is worth as much as the acutal ads for GoDaddy, and I am sure they will play that angle up again this year.